The evidence is clear: sustainable business practices are a gateway to increased profitability, improved employee satisfaction, and long-term business resilience. By listening to the increasingly loud voices of younger generations, companies can transform climate challenges into a competitive advantage. Project Greenshift is an online resource providing actionable steps that employers can take to attract and retain top talent while contributing to a more sustainable future. We invite you to explore the materials on the site and share with your networks.

About the Designer:
Project Greenshift was created by Jennie Robinson as part of Tina Grotzer’s course on Teaching Climate Change at the Harvard Graduate School of Education. Jennie is an Instructional Designer working at LiveTech, where she focuses on creating learning experiences for older adults. She has a passion for creating sustainable, justice-driven learning that makes complicated climate topics more accessible. She is a 2025 graduate of the Learning, Design, Innovation and Technology program at HGSE.